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Big Partnership

Big Partnership wins Kwik-Fit insurance PR brief

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By The Drum Team, Editorial

January 15, 2009 | 2 min read

Kwik Fit Insurance has appointed The BIG Partnership to handle its UK PR account following a six-way competitive pitch.

Kwik Fit Insurance (KFI) is one of the UK’s leading insurance intermediaries. Headquartered near Glasgow, KFI employs 1,000 staff. The company is one of the UK's leading motor insurance distributors, as well as a major presence in home and other specialist insurance markets.

With offices in Glasgow, Edinburgh, Aberdeen and Fife, Big Partnership handles UK PR operations for major brands including the Clydesdale / Yorkshire Bank network, housebuilder, Gladedale, and corporate lawyers, Dundas & Wilson.

BIG Partnership was also recently re-appointed to the PR roster for the Scottish Government and other public sector organisations for the next two years.

Michael Lynch, head of e-commerce and marketing for Kwik Fit Insurance, said: “The BIG Partnership offered a real understanding of our strategic objectives for 2009. BIG’s expertise will be crucial for the year ahead as we look to further develop our successful viral campaign and CSR credentials, build our brand awareness UK wide and really focus on engaging with our customers.”

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