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Paver Smith start 2009 with national consumer brief win for blackcircles.com

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By The Drum Team, Editorial

January 14, 2009 | 2 min read

Paver Smith has announced that it has secured the national consumer brief for blackcircles.com – the online tyre retailer.

The Peebles-based tyre specialists allow customers to purchase their tyres online or by phone, and have them fitted by a network of more than 1000 independent garages throughout the UK. It has more than 300,000 customers and a turnover in excess of £10m.

Dougal Paver, managing director at Paver Smith, said of the appointment: “Our focus for blackcircles.com is to target van drivers and mums using national consumer media. They’re two very distinct audiences with very different needs and reasons for renewing tyres and it’ll be a great showcase for our thinking,”

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