Gyro Manchester appointed by Presspart for pharmacuetical repositioning
Metal part supplier Presspart has appointed Gyro International’s Manchester office as its full service agency as the client looks to reposition its brand within the pharmaceutical industry.
The client recently acquired Nemo S.A., a manufacturer of plastic components for drug delivery devices.
Following its appointment, Gyro has been tasked with helping to establish Presspart-Nemo as a drug delivery specialist through a targeted PR campaign and redevelopment of the brand.
The campaign will also include redesigning the Presspart website and providing support for international events.
Joanna Riley, newly appointed marketing manager at Presspart, commented: “The acquisition of Nemo has provided Presspart with the opportunity to offer novel solutions to the pharmaceutical industry, including assembled drug delivery devices. Gyro's understanding and in-depth knowledge of the pharmaceutical industry will be key to Presspart's repositioning within the market and we're very much looking forward to working with such a dynamic and experienced team."