Conservation charity appoints DMS
BTCV, the UK environmental volunteering conservation charity, has appointed DMS to launch a campaign to raise funds and volunteers to mark its 50-year anniversary.
The integrated campaign, Mud, Sweat and Cheers, will launch online in January and run throughout 2009.
Ruth Weatherill, head of fundraising at BTCV, said the charity wants to celebrate its anniversary with “an inspiring campaign”. She added: “Our volunteers may come from a very diverse range of different backgrounds, so it’s important that our fundraising campaign is inclusive to all.”
DMS has developed an integrated campaign, including online, direct mail appeals, raffles and postcards to hand out at events and volunteering days as well as a dedicated fundraising section of the website.
DMS is a specialist in charity marketing with Asthma UK, Cats Protection, Oxfam and SSAFA among its fundraising accounts.