Mere Group to promote Liverpool's BugWorld
Visitor Centre The BugWorld Experience has appointed Mere Communications Group to handles its advertising, design and PR accounts ahead of its launch in June.
The Liverpool based tourist attraction has also tasked Lake with creating an ambient poster campaign to run across six sheets, 48 sheet and digital media as well as to design and produce all the promotional and educational literature for it launch.
Mere PR will implement a pre-awareness campaign to build interest in the opening across Liverpool and the North West.
Following the launch the Cheshire-based agency will promote the tourist attraction on a national and regional basis to drive footfall through sustained media relations, competitions, radio promotions and stunts.