the Raft

Martindales rebrand created by The Raft

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By The Drum Team, Editorial

January 6, 2009 | 2 min read

Insurance company Martindales Limited has undergone a full rebrand which has been handled by The Raft.

The Wilmslow based agency is has repositioned the company using the line, ‘Martindales: Makes it right’.

Following a pitch, the agency undertook an extensive process of strategic and creative development with the senior team at Martindales, which has resulted in a new positioning and creative approach for the business.

Phil Storton, managing director of The Raft, explained: “We have evolved the brand identity to another level, one which is unique within the insurance industry.”

Phil Martindale, founder and managing director of Martindales states: “The new branding and suite of communication materials developed by the team at The Raft has generated an excellent response from our existing and prospective clients and clearly positions us ahead of the competition. The Raft has added significant value to our offer”

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