6 January 2009 - 9:36am | posted by | 0 comments

Homecoming Scotland ad to hit US Screens

Homecoming Scotland ad to hit US ScreensHomecoming Scotland ad to hit US Screens

The Homecoming Scotland TV advert featuring many Scottish celebrities is to run across the USA later this month.

The Homecoming ad, created by The Union was created to promote the Scottish Government’s year long campaign Homecoming Scotland  which will attract tourists who feel a link to Scotland to visit the country.

The advert will run over the Burns weekend on travel and culture across several US channels including PBS, CNBS, the History Channel and Discovery Channel.

The advert includes the likes of Sir Sean Connery, Lulu, Amy MacDonald, Sandi Thom and Olympic gold medallist Sir Chris Hoy each singing a line from Dougie MacLean’s classic song ‘Caledonia’.

Ian McAteer, The Union group chairman, said: “I can’t think of a previous occasion when advertising from a Scottish agency has reached such a large number of viewers in the US. Given the economic climate predicted we hope that this campaign can help Scottish tourism to success in 2009."

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...