Atheism campaign to reach the regions
A UK nationwide campaign has been launched by the British Humanist Association (BHA) across CBS Outdoor bus and tube sites.
Created in-house by the BHA, the campaign uses the strapline “There’s probably no God. Now stop worrying and enjoy your life.”
The campaign was devised after the launch of Christian bus advertisements run by Jesussaid.org that quoted passages from the Bible. The Association reacted to the evangelical nature of the advertisements by launching an alternative campaign – the Atheist Bus Campaign – which has attracted widespread media attention due to its controversial subject matter. Fundraising started in October last year.
As well as in London the four week bus campaign will go live on 600 sing-deck bus ‘streetliners’ in regions including West Midlands, Glasgow, Norfolk and Wales.
The British Humanist Association aimed to raise enough money to run the atheist campaign adverts on a CBS Outdoor central London bus route; instead, public donations to the value of £130,000 mean the advert will run on CBS Outdoor’s national bus route packs and on London Underground sites.