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Love Gola

Love develops Gola Classics brand campaign

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By The Drum Team, Editorial

December 18, 2008 | 3 min read

Manchester agency Love has developed the 2009 brand campaign for sportswear firm Gola's Classics line.

Love was appointed by Gola following a three-way pitch in the autumn, and was given a brief to create an 'impactful' campaign to be used across a selection of style and music titles, together with some digital activity and in-store POS.

Love account director Cheryl Borkin said: "This is our first project for Gola and together we have created a platform we feel expresses the energy behind the brand and we are looking forward to developing the concept further with Gola in 2009."

Donna Hill, Gola PR and marketing manager, added: "The new concept builds on the previous campaign and emphasises Gola's use of colour throughout its collections.

"The striking new creative and accompanying strapline, 'Classics. With a twist.' reflects Gola's ethos of drawing on its vast sporting heritage for inspiration, while applying a modern twist."

In other news, Love has developed a new brand identity for radio station BBC 6Music's recently-launched live music sessions, the Hub Combos.

Love's brief was to create a brand for the sessions to include a standalone logo to work primarily across the web, but with a view to being used on other merchandise in future.

The Hub Combos are a series of music collaborations that will run throughout December and into 2009. The first event featured Paul Weller and Adele.

A basic Hub Combo logo, featuring two plectrums, will remain constant but the colours and artists details will change in line with new collaborations.

Chris Myers, creative head at Love, said: "The iconic plectrum graphic symbolises the coming together of the two artists and then, depending on who's performing, we apply to them the individual branding of the musicians.

"The result is an ever-changing brand identity that's exclusive to each session."

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