Ashley Bolser Agency gives it a snow with Nokia
Ashley Bolser Agency (ABA) and new client Nokia have launched a competition which gives winners and their friends the chance to experience a holiday of a lifetime in Finland, the home of Nokia.
Co-created by the ABA, Snowy Connectors is Nokia’s latest project from the Connectors campaign. The campaigns are aimed at increasing the numbers of young people who choose Nokia to be their main source for mobile communication.
The interactive competition enables current members of the Connectors database to enter into the competition before being given the opportunity to enter the details of three of their friends which automatically enters the current members name into the competition three more times.