Family enjoys Goodpractice
Edinburgh agency bounces back from Government roster miss with online management campaign
The business was won in a pitch with up to four unknown agencies and the agency will now begin working on brand development, product support and a range of integrated to campaigns to promote the Goodpractice range of online toolkits.
A recent survey actually showed that up to £220billion a year is wasted in lost productivity because 35% of a senior manager day can be lost searching for information and trying to locate the tools just to do their jobs. Goodpractice aims to eliminate this wasted time, so that businesses can make the best and most efficient use of the staff they have in place.
Already Goodpractice works with more than 200 companies helping them with training, management skills and leadership development. Current clients include AEGON, Barclays Bank, RBS, Glasgow City Council, NHS Health Scotland and Visit Britain.
Peter Casebow, CEO of goodpractice said: "in the current economic climate it takes a superhuman effort for organisations just to stand still. Today it’s all about maximising what you have so that your business can perform to the highest level."
Ian Wright, managing director of Family, said: "We are delighted to be with a market leading organisation such as goodpractice." We have exciting plans for 2009 to promote their brand and their products and hopefully we can play our part in encouraging businesses to be better trained and more efficient".