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Glasgow Grows Audiences report created by JamHot

JamHot has completed the design of the 07/08 annual report for Glasgow Grows Audiences (GGA).

For the first time, the annual report has been delivered on-line with a micro-site containing an activity summary, a view of the year in images and video content containing interviews with GGA clients, members and the Glasgow public’s views on the arts.

The full annual report can also be downloaded from the site www.ggareports.co.uk

GGA is the city’s specialist arts marketing and audience development agency – providing support to a wide range of arts organisations to grow audiences for arts and culture. Members and clients include national companies, venues and smaller touring companies.

The project has allowed GGA to showcase its year’s activity with more vibrancy and insight, whilst reducing the environmental and cost impact of printing large documents by delivering the report on-line.

Commenting on the project Dianne Greig, head of audience development at GGA said:

“JamHot delivered more than the original brief. Creative ideas were provided in abundance and the overall project was completed within a very short timeframe. This year’s annual report and website have attracted numerous positive comments and provide a great platform through which to promote our work.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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