1 TANGIBLE GROUP (INCLUDING THE LEITH AGENCY, TANGIBLE COMMUNICATIONS, TANGIBLE RESPONSE, TANGIBLE DATA, TANGIBLE FINANCIAL, BRIGHTSOURCE, FARM, THE PRACTICE & BLONDE)Clients won over last 12 months: Life Long Learning UK, Whyte and Mackay, Kew Gardens, Construction Skills, North Wales Tourist Board, Bank of Scotland Corporate, Aegon, Robertson Group, Axa, Stagecoach, Napier University, Mental Health Commission, Festivals Edinburgh, and projects from Scottish Enterprise and the Scottish Government. Key clients: HBOS, Scottish Government, Scottish Enterprise, Black Horse, ScottishPower, Business Stream, A.G. Barr, Baillie Gifford, Grolsch & Velux. tangible: was created in February 2008 by merging and re-branding the integrated communications and data agencies within Cello Group PLC. Its head office is in Edinburgh. Getting 330 people to use the same email address! â€¨ Building agency awareness and taking market leadership in insight and data planning are key priorities for us in 2009.
Clients won over last 12 months: ITV, Cineworld, Confused.com, Stoneridge Electronics [Europe] & Scottish Enterprise. Key clients: Coca-Cola, Orange, Tesco, eBay, Norwich Union/Aviva, VisitScotland, Arla Foods, Diageo, InBev, Peugeot & Nintendo. BD has doubled its turnover in three years and we now have over 200 permanent staff across the UK. We decided to rebrand the agency to reflect our unique culture of collaboration by not having one agency logo, but a self created logo for every member of staff. This reflects the role everyone in our agency team has to play in delivering a huge variety of great work, for a very diverse client base. We are one agency across two locations and share clients across our UK network. Managing the growth while maintaining our reputation for big, creative ideas and excellence in client service. To continue to deliver commercially focused, integrated campaigns for clients operating in increasingly challenging markets.
3 BD NETWORK
Clients won over last 12 months: London Midland Railway, Mamas & Papas, Vote Yes (Manchester Congestion Charge), Conqueror, Eat Natural, DAMAC, E.ON (search) & Jersey Choice. Key clients: Land of Leather, Barratt Developments, Thomas Cook, JD Williams & Gala Coral Group. In 2008 MediaVest established our SEO division to sit inside MVi, our digital specialist, headed by Jon Myers. It has already had a successful year. With a client base which is heavy in retail, financial services and home building, the credit crunch has already presented us with some major challenges. Against this backdrop, our progress this year has been strong. Increases in both turnover and profit have been fuelled by excellent client retention and a steady new business effort. 2008 has been an unspectacular but solid year, and we are anticipating 2009 to be a difficult year, so our goals are quite simple, ensure we maintain our excellent client service record, sprinkle in a few new business wins and ride the storm out.
4 MEDIAVEST MANCHESTER
Clients won over last 12 months: Wateraid, Cats Protection League, Tombola, Amplifon, Action for Blind, Oxfam, Reader’s Digest, Associated Newspapers & Damart. Key clients: Association of International Cancer Research (AICR), International Fund for Animal Welfare (IFAW), Swinton Insurance, Dignity, Age Concern, HBOS, Tombola, RSPCA, Oxfam, RNLI, National Trust & Skipton Building Society. No. To make sure we have the right structure and financial controls to achieve budgets, which we have done successfully. To meet our profitability and growth targets.
5 TDMG (INC JDA)
Clients won over last 12 months: Aquasoothe, Blockbuster, Club Med, Cool Cardz, Devere Hotels, DHL (HR Comms), Go3 Foods, Peel Airports, Maplin Electronics, Pontins Holidays, Propertyfinder.com, Reg Vardy plc, Road Angel & YourFloors.co.uk. Key clients: DFS, ASDA, Cattles, DVLA, Thomas Sanderson: Carpetright, Netflights, Ancestry.co.uk, Club Med, TJ Hughes & Subaru. In 2006 Brilliant conducted a management buy-in, where 42% of equity was transferred to seven key directors, hence securing both our key senior talent, and the future independent status of the agency. We opened a new office in Birmingham in Nov 07, to compliment our existing Leeds and Manchester teams. In October this year we created the new role of Head of Business Development to drive a more strategic approach to new business across the company. We have had a long consistent period of growth over the last 5-10 years, and in order to sustain this level of growth we are finding that we need to compete more and more against London-based network agencies. This in itself is not problematic as we are finding that our passion, high levels of service and honest, down to earth media advice is increasingly striking a chord with numerous clients, however it has meant that we need to step up our new business effort and look at new strategies to enable us to get on those pitch-lists in the first place. The other issue we are facing in the current climate is of course that of credit insurance. While in many cases we are able to find a way to work around current financial pressures, we are finding ever increasing occurrences of having to turn good business away due to lack of financial protection. To be the leading media specialist in the North of England; To increase billings and increase our pitch conversion rate; To further develop our core competencies in Direct Response and Retail; To develop our strategic planning and econometric modeling offering; To maintain our independence; To maintain our Investors in People status; To continue to hire the best people through a rigorous and formal selection process
6 BRILLIANT INDEPENDENT MEDIA
Clients won over last 12 months: Home Form (£15m), The Skills Centre (£5m), Cruise 118 (£2m), The Wesleyan (£3m) & The Langham Hotel (£1m). Key clients: All our clients are key. We recently refurbished our offices & restructured the agency to fully integrate around a rapidly growing digital hub. Other that than this, we have kept our staff levels at around 50. The repercussions of the credit crunch have been unavoidable, and with this has come an increased requirement for accountability from clients. More of our planning and buying is being audited, which fortunately plays to our strengths, given our group buying power and transparency. Commercially, we expect to grow again in 2009, albeit not at 2008’s rate. We’ll be focussing on our core areas of strength - retail, travel, DR, finance, and online - and looking to develop into market sectors where our skill-set offers value, but in which we’re currently under-represented. Staff-wise, we’ll be looking to continue to invest in training to develop our latest crop of graduate talent, and ensure our account teams continue to offer the high levels of service we’re renowned for. And, of course, to produce smart, insightful and best value media plans for all our clients.
7 MEDIACOM NORTH
Clients won over last 12 months: Chilean Fresh Fruit, Village Hotels, Agora, Euro Car Parts & Frontline Bathrooms. Key clients: Niagara Healthcare, Village Hotels, Marie Stopes International, Otto, Euro Car Parts & NWF. Appointed Account Director, Nicole Woodley, to the Board. Faced with news of an impending economic down-turn, our biggest challenge was to hold our nerve and decide to invest in new staff and research tools to give clients the validation and confidence to see that marketing is important (even more valuable) in times of recession. This has paid off with continued business growth. Our main focus is to continue to grow Media Wow. We can do this by delivering accountable advertising proposals to clients and also seeking out and converting new business opportunities, whilst maintaining the high quality of client service we have become known for.
8 MEDIA WOW
Clients won over last 12 months: Au Natrelle, Ethel Austin, Shure & No. 1 Currency. Key clients: All our clients big or small are key to our business. Not really principal shareholders and Directors are still the same - movement of staff in and out. Integrating digital and traditional media effectively for clients. “Credit Crunch” as some clients went out of business. Keep delivering effective media solutions for our clients; at the same time empowering our staff to consider and deliver innovative media solutions for clients: Whilst reacting to the strictures imposed by TI on clients and media agencies alike during this economic downturn.
Clients won over last 12 months: Scottish Government, flyGlobespan, Belhaven & Speirs and Jeffrey. Key clients: ScottishPower, Tennent’s, Scottish Government & Bank of Scotland. Nope. The wider economy. To remain entrepreneurial within our own business and to provide our clients with the right level of resource and expertise in difficult times.
10 NEWHAVEN COMMUNICATIONS (INCORPORATING SPRING)
Clients won over last 12 months: AEGON, Glenmorangie, Hastings Insurance, Insure, Scottish SPCA, Scottish Malt Whisky Association, Transform Cosmetic Surgery Group & University of Edinburgh. Key clients: AEGON, Ardbeg Whisky, First Direct, Glenmorangie LVMH, Hastings Insurance, RBS, Scottish and Southern Energy, Scottish & Newcastle, Scottish Malt Whisky Association, Scottish Society for Prevention of Cruelty to Animals, Stagecoach, The University of Edinburgh & Transform Cosmetic Surgery Group. Having joined The Mission Group last year, we launched our London office headed up by ex Mindshare MD Andrew Mason specializing in digital media strategy & planning. This year Jim Kelly our Planning Director and Andrew Mason, our Director of Strategy were promoted to the Board and we added 3 new staff to our account management and studio departments. Managing growth and restructuring so everyone has an opportunity to realise their full potential. Increasing working more and more internationally has been challenging but very rewarding. Promoting our digital offering in the Private and Public Sector. Exploiting our integrated offering in Scotland and internationally
11 STORY (PART OF MISSION GROUP)
Clients won over last 12 months: Lloyds Pharmacy, Yorkshire Building Society, Axa, Barratt Homes, Touchwood, Screwfix, Proton Cars, Halfords, World Vision, The Altro Group, Sharpie & University of Worcester Key clients: Lloyds Pharmacy, Harley-Davidson, Mercedes-Benz, Constellation Wines Europe, Barratt Homes, The Altro Group & Advantage West Midlands No The abruptness of the economic downturn. To achieve group targets.
12 MCCANN ERICKSON (BIRMINGHAM)
Clients won over last 12 months: Oracle Corporate transactional marketing campaigns, Dell EC-EMEA channel marketing, Xerox Europe Channel campaigns & Linde Group global product launches. Key clients: AT&T, Dell, Linde Group, Oracle, Yahoo & Zebra Technologies. Created Volume Group Ltd, acquired Riverside Printing Ltd and established Vee, Combined Media Factory (www.veemedia.co.uk), Merged GlobalDM Ltd with Volume Ltd, established two further lines of business, Volume Technologies and eVolvme (www.evolvme.com) – no change in ownership. Recruitment and scaling to meet opportunities. Maintain growth rate.
Clients won over last 12 months: HML, MAS, Pearson VUE, Presspart, Bouygues, Dematic, Tyco Flow Control, Vantis, Circuit UK, L:eonard Curtis, SIG, Cabestan & ECA. Key clients: BUPA, SAFC, ACS, DAF, SGB, MAS, Forticrete, ECA, HML & Tyco. Recruited a production director from Phones4U. Delivering on double digit bottom line growth during a very difficult trading period. We operate in certain sectors which are less impacted by this e.g. Biotech, Govt and non UK clients but also work in sectors like construction and automotive which have gone off a cliff. We’ve had to drive growth in a competitive market so has meant top line sales growth from aggressive new business – we’ve succeeded down to strength of our vertical sectors, B2B expertise, real integration and global reach. In addition we’ve used recession as catalyst to look hard at our business and drive operating economies (over 250k) and I don’t mean redundancies! Our productivity per head is 10% ahead of MCCA prescribed industry averages. Build on 08’s success; continue to deliver double digit growth; drive into new sectors and build on our specialisms; continue to lock in clients (retention rates twice industry averages) and hold on to our staff (again retention rates twice industry average) and continue to recruit the best staff
14 GYRO INTERNATIONAL
15 23REDClients won over last 12 months: Met Office, South West Regional Development Agency, East Midlands Development Agency, Arts Council England, Child Workforce Development Council & Business Link. Key clients: Devon County Council, Leicestershire County Council, Creative Partnerships, Money Shop & DoH. We doubled our staff. Finding qualified, skilled and experienced account handlers. Grow Income by 50% (pipelined), Consolidate existing business, Win two new public sector clients in the regions and Develop new team and attract the best people to 23red.
Clients won over last 12 months: Lendlease (Overgate-Dundee & The Meadows-Chelsmford), NHS Scotland (Choose Life), Dawn Farm Foods, Walkers Snack Foods, McKenna Townsend PR, Glasgow City Marketing Bureau, Lawn Tennis Association, West Coast Motors & University of Glasgow. Key clients: Subway, Heineken/Scottish & Newcastle, Gala Coral Group, VisitScotland & Berry Brothers & Rudd. Launched Frame Digital in April 2008. Management Buy Out in August 2008. Staff no. increased from 33 to 39. Re-structuring the business at management level and getting in position for 2009. This involved a MBO, launch of Frame Digital subsidiary as well as putting stronger processes in place as the business has expanded. Keep doing what we’ve been doing, but better (continuous improvement in management speak). Give our current clients even better work and service. Persuade prospective clients we can deliver the same for them. Set up new income streams. Work hard make sure that all Framers are rewarded for it.
Clients won over last 12 months: Royal Mint, Symantec, MandM Direct, RNLI, GIA & BP. Key clients: DDD, (Ibuleve, Bazuka, Otex, Freederm, Iglu, Dentyl) Wrigley, BP, WIRSPA, Royal Mint, G R Lane Health Products (Olbas, Kalms), Vi-Spring, Thornton & Ross (Covonia, Hedrin), St Austell Brewery, Bibby, WRAP, Symantec, Intel, L&G, Axa, MandM, Sugar Puffs & Remploy. This year has seen us bolster our senior team line up with Patrick Furse (ex creative Director at Sapient) coming in as Digital Brand Experience Director. David Harman joining us from LDS to run our Learning business and Ross Walker brought in from his role as head of new business as TNS to run and grow our Live Events business. We’ve also added significant scale to our Learning offer with the acquisition of Systems specialists Broadskill and added a stronger Direct Marketing skill to our portfolio through the acquisition of the Rhythmm Group, bringing AXA, Legal & General and Buy as You View TV to the Group in the meantime. Steve Hall has taken the post of Executive Creative Director in the new combined group and Bruce Hutton has taken up the new Group CEO post. The biggest challenge, and achievement, has been dealing with the sudden & uncontrollable decline in the economic outlook and the uncertainty that this has caused. We have been fortunate that our colleagues across the business have been wholly supportive of our need to stabilise costs and conserve cash. We are also fortunate to work with a number of Clients who are as keen as us to acquire market share whilst their competitors make short-term savings. All this adds up to us exiting the year in as good a shape as ever. The broad Client base across many industries and sectors helps protect against single sector collapse. Many of our Clients benefit in a downturn! To deliver Bigger & Better ideas for new and existing Clients. To continue to be the only ones who do what we can do. To place Digital at the heart of the business. To invest in graduate recruitment and people development - now is the best time to do this. To keep a lid on unnecessary costs.
17 BRAY LEINO (PART OF MISSION GROUP)
Clients won over last 12 months: Seagate, Cisco & AOL. Key clients: Microsoft, Toshiba, EMC, Seagate, Cisco, AOL & SAS. Bought by Harte-Hanks in January. 10% increase in headcount. Integration into another business. Finding good people. Continue to grow the business despite the current climate. Focus on current clients.
18 MASON ZIMBLER
Working collectively across three studios – Glasgow, London and New York – Marque specialises in position, identity and communications. With emphasis on innovation, Marque works closely with firms such as Adobe and Microsoft, ensuring the development of future-proofed solutions which can quickly become innovative and adaptive business drivers. Each of the Marque studios has the integrated resource of an exceptional digital team to lead or support brand projects. Client list includes: BBC, Delicatessen New York, Dow Jones, Edinburgh Festival Fringe, Glasgow School of Art, Haunch of Venison, Kshocolat, New York Festivals, Scottish Cashmere Club, The Lighthouse, The Royal Bank of Scotland & Zebrano Architects.
Clients won over last 12 months: University of Teesside, Rock Radio Manchester, Vladivar Vodka & Northern Ireland Government. Key clients: Scottish Government, NHS Health Scotland, Scottish National Blood Transfusion Service, SPT, Erskine, Whyte and Mackay, Martin Currie, Scottish Waste Aware Group, University of Cumbria, University of Abertay and NHS 24. No. Uncertainty over the economy. To take advantage of every opportunity that prevents itself.
20 THE BRIDGE
Headed up by managing director Andrew Marwick, Robson Brown is a fully integrated marketing services company working out of offices in Newcastle, Manchester and London. The largest independent agency outside of London, Robson Brown employ 120 people in disciplines covering advertising, media planning and buying, public relations, design and print. They take in an annual turnover in excess of £30million. Their portfolio contains a wide range of international, national and regional clients from various sectors including retail, leisure, education and media. Main Clients include: Flymo, The National Trust, Malmaison, University of Durham, Office of the Deputy Prime Minister, Brother, National Space Centre, University of Sunderland, Electrolux Group & the Royal Shakespeare Company.
21 ROBSON BROWN
Clients won over last 12 months: Royal Horticultural Society, Leeds Trinity & Rowlands Pharmacy. Key clients: Jet2.com, The Car People & Yorkshire Building Society. Kevin Cunningham appointed Head of Interactive from BT. Continue to deliver controlled growth. Ensure we continue to provide clients with value, innovation and insight.
22 MEDIAVEST LEEDS
Clients won over last 12 months: Vogue, Archibalds, Craig & Rose, Cellar Trends, Close Parent/ Modern Baby, Princess Mall, Shelter Scotland, Circle Anglia, Museum of Kent Life, Historic Dockyard Portsmouth, Portsmouth Marketing Group, Warners Shopping Centres, Go Lower, LLUK, Urquhart Travel, John R Weir, Tommee Tippee & Stevenson College. Key clients: Dobbies, Sterling, Highland Spring, Robert Wiseman Dairies & DTZ. We have launched our digital company KIS Digital. Maintaining six years of continuous growth without compromising our levels of service. Making a difference to our client business when it matters most.
23 SPIRITMEDIA SCOTLAND
Clients won over last 12 months: St Dunstan’s, Derbyshire Building Society, Help the Aged & The National Trust. Key clients: The Guide Dogs for the Blind Association, Norwich Union, Parkinson’s Disease Society & Alliance & Leicester Commercial Bank. No changes. The past 12 months have been a difficult time for everybody – particularly agencies with clients in the financial services sector. But we have been cushioned from the full force of the credit crunch as our client-base spans a wide range of sectors. At TDA, we will focus on enhancing our strategic planning for clients to ensure budgets work harder to generate maximum ROI. The economic uncertainty facing the UK brings opportunities as well as threats for direct marketers. Our focus on measurement and accountability often makes us the discipline of choice when times are tight. But the marketing industry as a whole needs to look for ways to achieve better efficiencies. More effective integration across disciplines – from advertising and direct marketing to sales promotions and PR – will ensure that clients who invest sensibly will reap rewards.
24 TDA (THE DIRECT AGENCY) LLP
What is there to say about McCann Erickson Manchester that hasn’t already been said a hundred million times? Billing some £100m and active across the full spectrum of marketing services, the agency remains the biggest financial hitter outside of London and with 2623 staff. Chief executive Sue Little continues to run a tight, but always creative ship, which will inevitably see through the downturn intact. The agency currently works with clients such as Aldi, Sainsburys Bank, SSL International (Scholl, Durex), UPS, Peugeot, SCS, Next & Wickes.
25 MCCANN ERICKSON (MANCHESTER)
Clients won over last 12 months: Typhoo Tea, Lambrini, Premierline Direct, Rustlers Burgers, Johnson Diversey, COI, Hull PCT, Asda.com, Bauer Radio, Hilton, Healthsure, HSA & William Hill. Key clients: Regus International, Bradford and Bingley, Pilkington Glass, British Airways & Eurocamp. Billy Mawhinney, creative director from Leo Burnett; Tom Richards and Pete Bastiman in as deputy creative directors from TBWA; Lisa Tomlinson as planning director from McCann’s and Sarah Knight in as head of PR from Salford. Responding with motivating communications in an unprecedented financial environment. To continue our development services such as digital, PR and social marketing that give clients creative, responsible and nimble options in challenging times.
26 BJL GROUP
Clients won over last 12 months: UVGI Systems, The International Council of Chemical Associations, Co-operative Food, ITC Classics, Places for People, Co-operative Clothing, Coca-Cola Enterprises, Warner Leisure Hotels, St Albans City and District Council, GMPTE, GMPTE Greater Manchester Future Transport, Northern Rail, Eurocamp, Transdek & East Lancashire PCT. Key clients: The Co-operative Group, Greater London Authority, Lexus, The National Lottery, Northern Rail, ODEON Cinemas, Siemens Enterprise Communications, Toyota Europe, GMPTE, Sadolin, Fox’s Confectionary, Calor & First Bus. Amaze Europe and Pavilion were acquired by Hasgrove in late 2007. Earlier this year, Amaze Europe and Pavilion announced their intention to merge with Connectpoint to form Amaze plc. Competing priorities - servicing client demands while ensuring the learning and development of staff continues. Establish the credentials and recognition of Amaze plc. Launch new services and solutions that lead the way through innovation. Exploit social marketing expertise. Develop online reputation management offer.
27 AMAZE PLC (CONNECTPOINT, AMAZE & PAVILLION)
Clients won over last 12 months: Bet 365, Irish Ferries, Vladivar, Crocs, Lifelong Learning & University of Lincoln. Key clients: Matalan, ScottishPower, Velux, Reid Furniture, LighterLife, Daihatsu, California Tourism, Drumond Park, Scottish Television & Bank of Scotland. In July of 2008 we restructured our Digital team to ensure that digital thinking runs throughout the business. Digital Comms Planners became part of the Communications Planning Team. Their role is to spend time with clients, making digital solutions central to the planning process. Online Planner Buyers joined forces with the Trading team, looking to ensure that opportunities between online and offline media are fully exploited. Campaign Management (which includes data analysis, trafficking, reporting and evaluation) became much more closely aligned with Data Planning and Research to join up online and offline insight and evaluation. In December 2008 we launched a new sports and entertainment marketing division, headed by Ben Smith. Helping clients to navigate their way through difficult economic conditions. Continuing to provide the best service for our clients. Winning new business. Integrating new services into our core business
28 FEATHER BROOKSBANK
Key clients: Safestore, Aggregate Industries [Bradstone, Stoneflair, Borderstone, Charcon], LSC, The Pier, Bristan, Calthopre Estates, Galaxy Showers, Birmingham City Council, Quinton Hazell, Poundland, BMI Healthcare & Showerlux. In the last 12 months, HRO’C PR has gone from strength to strength having appointed two more account directors and an account executive, in line with the growth of our PR business. We also appointed Simon Cox as new Head of Digital, following Ian West’s retirement in August. Simon’s influence and input has had an almost immediate effect on our digital business which, like PR, is seeing steady growth. One of the main challenges for us in 2008 was to address our PR and Digital offerings, with a view to developing our business in these two areas. We’re obviously aware that PR and digital marketing are both growth areas in general, and could see the potential for PR/digital to contribute a lot more to our overall business in line our advertising and design output. Firstly, consolidation - look after our existing customers, maintain high levels of service and look for cross-selling opportunities/incremental growth. Secondly, intensify our new business efforts in order to increase our client base and client sector base [so as not to rely to heavily on our bigger spending customers], focussing as much as possible on the few ‘recession-proof’ markets still around.
Dig For Fire are a digitally led agency who have been based in Sheffield since 1982, and who deal in effective direct brand-response communications. Their impressive portfolio boasts names from sectors as diverse as financial services, education, travel & leisure and retail. Open University, Warburtons, Fox’s, HSBC, The Co-Operative Bank, Bravissimo, Gola, Samaritans & First Direct are all counted among clients. The management board of David Moore, Charles Buddery, Nigel Wood, Stephen Mooney, Sue Miller and David Jones oversee 90 employees, including a 30 strong creative team. Last year saw 21 new clients, a 66% win rate on pitches, and a turnover of £10million.
30 DIG FOR FIRE