Bell Pottinger North eyes sports market with Tyrrell
Bell Pottinger North is to work with Paul Tyrrell, the former head of communications at Manchester City FC, to develop a dedicated sports and sponsorship practice.
Tyrrell's experience will be used to help the PR firm, which has offices in Cheshire and Liverpool, build its presence in the sports sector.
Bell Pottinger North director John Butters said: “We are extremely excited about working with Paul.
"He is one of the most experienced and talented PR operators in the sports business and will add value and credibility to our offering.
“Paul knows how clubs operate and is connected to the major players in the business. We already have some interesting opportunities to work on together.”
Tyrrell added: "There is a great opportunity here – no one else in the North West has a dedicated sports practice. There is so much work to be done – not only with high profile football teams but also with small clubs and to support major sponsors.”