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Twinings Christmas campaign by Golley Slater Direct aims to drive sales

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By The Drum Team, Editorial

December 9, 2008 | 2 min read

Tea Brand Twinings has launched its Christmas 2008 campaign through Golley Slater Direct which will use direct marketing to drive sales and repeat orders.

The campaign will focus on increasing basket size in a big to encourage customers to increase their average spend.

Rebecca Braithwaite, joint managing partner of Golley Slater Direct explained: "We have done this by adding in two offers to test; one if customers spend over £30 they will receive a free tub of Twinings New Swiss Hot Chocolate and the second offer entitles the customer to free Postage and Packing if they spend over £35.”

The Christmas 2008 campaign will feature The Twinings Tea Tasters Club, where customers can take out a 6 or 12 month subscription, for themselves or as a gift.

An online forum, allowing customers to ask questions and gain feedback direct from Twinings, is also part of the Christmas catalogue says Rebecca Braithwaite, joint managing partner at Golley Slater Direct.

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