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Zavvi's seasonal campaign aims to Live & Breathe

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By The Drum Team, Editorial

December 2, 2008 | 2 min read

Zavvi’s ‘Bursting with Entertainment’ through - the - line Christmas campaign has launched, created by Live & Breathe.

The agency chose to adopt a ‘non-traditional’ approach to the client’s seasonal campaign, using imagery which focuses on ‘an explosion of entertainment titles’ such as DVD’s, games, music and books while excluding the use of standard Christmas symbols.

The campaign runs across TV, press, online, POS and window in-store displays.

Campaign materials apply a laser-lit glow and directed light beams to back light and spot light the wide range of entertainment products Zavvi will offer this Christmas.

Caroline Wilde, Live & Breathe client services director, commented: “Zavvi’s approach to Christmas represents a real departure from the standard seasonal fare seen on the High Street. Our campaign shows the range of choice and entertainment choices on offer at Zavvi this Christmas, in an exciting, contemporary way.”

Cathy Kebbeh, head of commercial marketing at Zavvi, said: “More than ever, this Christmas will see customers and their families seeking out superb entertainment, both traditional and non-traditional to keep everyone amused. Whether the choice is stocking up on favourite tv series box sets or having interactive fun around a wii console, zavvi has something to offer every home this Christmas. Live & Breathe’s refreshing campaign translates this offer with real clarity and verve.”

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