Navyblue creates GB Paralympic report
Design and branding agency Navyblue has created the official report of the ParalympicsGB team’s success In Beijing this year.
‘A Glorious Games’ has been created to reach an audience the will include Government departments, existing and potential ParalympicsGB athletes, the media, and HM The Queen.
The agency also created the brand mantra ‘performance first, disability second’ which the seventy-two page report focuses on.
Gold foil blocking on the cover gives an exclusive, limited edition quality and souvenir feel and highlights the impressive forty-two gold medals won during the Games.
Full-page congratulatory messages come from the partners and sponsors of the ParalympicsGB team; Adidas, British Airways, EDF Energy and so on.
Back up information about the team behind the team, successfully conveys the collective effort that sits at the heart of the Games itself.
Phil Lane, chief executive, ParalympicsGB, said: As Chef de Mission it was inspiring to work with such a superb team, the ParalympicsGB athletes and support staff ensured that 2008 was truly a year to remember. Navyblue has captured this beautifully. Theyve really pushed the envelope to deliver an emotive, informative and quality piece of design that successfully tells the story to all.”
Navyblue originally created the identity and brand guidelines for ParalympicsGB, launched a year ago in November 2007.