Prince's Square campaign for Christmas created by Big Picture
The Princes Square campaign to promote the Glasgow shopping centre is currently running, created by The Big Picture.
The campaign is looking to remind people of ‘the magic’ and remind people why it is so special and ‘a must visit’ place in the lead up to Christmas.
The creative is being utilised within the centre both at its front and rear entrances, while the Christmas campaign is running as tactical press adverts.
48 sheets, escalator panels and underground cards are also being utilised alongside 6 sheets in gyms, washrooms panels in bars and projections around Glasgow city centre to target late-night shoppers.
The campaign will conclude at the end of December, while planning for next year’s advertising is already underway.