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West Midlands Police uses England's mobile technology

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By The Drum Team, Editorial

November 24, 2008 | 2 min read

An Agency Called England is working with West Midlands Police to send information to the public through mobile phone messages.

Using 'gogo', a system created by the Leeds-based agency, the force can quickly prepare and send out messages to mobile phones - which can include animation or video - at no cost to the recipient.

So far West Midlands Police has used the technology for public reassurance and safety campaigns around Halloween and Bonfire Night, and to appeal for information regarding a murder.

It will now be used to help publicise a recruitment event and to notify the public of number plate recognition operations.

Tony Stanton, chief executive, An Agency Called England, said: "Now officers will be able to reach the public quickly with important messages; especially young people who are heavy mobile phone users and are often difficult to reach by traditional methods.

"This system also allows the public to respond to information immediately and confidentially which can supply vital intelligence."

The messages are sent out using Bluetooth wireless technology from small units called 'pods', which can be placed in fixed locations or in transit in police vehicles.

Other forces to take up the technology are the Metropolitan Police, Warwickshire Police and Cheshire Constabulary.

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