Uber tackles software design briefs
Uber has created a new website for Ignition Entertainment's new Nintendo DS game Tornado and packaging for Ignition's Grand Designs software.
The colourful, fast-moving site was designed to suit the style of the game, which is based around 'Toki', a feline intergalictic superhero who wages war on an 'Evil Prince' to save planet Earth.
The brainchild of the site, Uber creative director, Mark Robinson, said: "Any opportunity to revert to the mind of a seven year old is fine with me!"
Uber was appointed to the task following previous work with Ignition on websites for its Vampire Rain and Teenage Zombies titles.
In other news, the Sheffield-based agency has been enlisted by Eleco, the 3D software specialists, to create a suite of packaging for its Grand Designs branded products.
Uber was briefed to take the Grand Designs brand and create a range of packaging that demonstrated the capabilities of the software, and capitalise on the brand imagery from the Channel 4 show on which the software is based.
Eleco's Dan Naylor said: “The association with Grand Designs automatically meant that the look and feel of the product had to have the same aspirational nature as the programme and magazine.
"Uber answered the brief by designing a product identity, exhibition design, press and online advertising which carried that message effortlesly.”