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The Raft retained by Armour Group for launch of new range

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By The Drum Team, Editorial

November 20, 2008 | 1 min read

Audio entertainment furniture manufacturer, Alphason Designs has appointed The Raft to deliver its marketing and communications.

The parent company Armour Group plc is to launch a new range targeted at independent retailers which will launch in January of next year.

The appointment will run provisionally until the end of 2009 and was made following the agency’s launch of its Viewsmart range, which included the design of a new identity, packaging for many of its products, marketing collateral and brochures.

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