TBWA\Manchester unveils BP Wild Bean Cafe campaign
BP's Wild Bean Café is offering customers who buy a hot drink an instant reward as part of a new promotional campaign.
The campaign has been developed in conjunction with TBWA\Manchester and Green Orange - which manages the online side of the promotion.
The prizes available on the ‘Sip To Win’ scratch cards include £1,000 in cash, thermal cups and money off vouchers.
Customers who pick up the scratch cards also have the chance to win a trip to Brazil, Senseo coffee machines and coffee mug sets by visiting the Wild Bean Café website.
Robert Harwood-Matthews, CEO at TBWA\Manchester, said: “Hot on the heels of the brand’s experiential campaign, this is another great way of generating trial and awareness of Wild Beans Café’s great range.”
The campaign will run until early December across BP forecourts and standalone Wild Bean Café stores across the UK.
Kate Pacheco, brand manager for Wild Bean Café in the UK, said: “By rewarding all consumers who purchase we are hoping to drive greater levels of trial of our hot drink range and food offer.
“I am confident that the quality of our product will convert trial to brand loyalty. By offering all consumers an instant reward I’m sure the promotion will be a huge success.”