Marque creates Untitled brand for online retailer
'Untitled', a new menswear project initiated by online retailer asos.com, has tasked Marque with creating a suite of literature to help launch its limited editions collection.
Marque was tasked with creating the Untitled brand. The result is a modern execution which aims to convey the unique, collectable limited edition aspect of the items while being flexible enough to withstand the development and growth of the range.
Marque art directed a product shoot with photographer Luke Kirwan and stylist Brigit Hegarty to present the products within raw-feeling sets, creating mini-installations.
Marque also designed a full range of print materials including a press book, customer booklets, packaging and press gifts.
Focussed on highlighting the current creativity in men's fashion and lifestyle products, the initial range includes items from Hywel Davies, Kato Jeans, Amoeba record store, Crooked Tongues and Archiv sunglasses.