Rangers FC agrees new sponsorship deals with Coca-cola and Ebel
Rangers FC has announced two new sponsorship deals, with Coca-cola and Swiss watch brand Ebel.
The six figure deal agreed with Coca-cola for the next three years as it continued to be the official drinks suppliers to Rangers providing the first team with its brand Powerade.
As part of the deal a range of Coca-Cola Enterprises products will also be served at Ibrox Stadium and supporters will continue to benefit from a series of promotions and competitions to win great prizes.
The sponsorship deal with Ebel follows the design of a limited edition timepiece featuring the Rangers insignia while Ebel will have its logo displayed on the clubs new digital scoreboards and the clock at Ibrox Stadium.
Martin Bain, chief executive of Rangers, explained: "We recently commissioned a global research agency to look at Rangers exposure across the world last season and the Club reached more then 73 million people in Europe alone. Importantly, we can now tell brand owners exactly who was watching, in which countries and at what time. The Club has also used consumer profiling to create a segmented database which mirrors the approach used by other FTSE 100 companies. This allows us to speak the same language as brand owners and provide them with a level of insight they would apply to their own business. The days of slapping a logo on a perimeter board are long gone."