A new press campaign for Brother UK has been launched, created by Manchester based Clear Marketing.
Aimed at the home and SME business markets, the new campaign promotes the company’s first compact A3 jet printer which also allowed the user to copy, scan and fax.
The advert will appear in national and specialist business press.
Jim Smith, managing director of Clear Marketing, said: “The campaign has been deliberately designed to have maximum standout and grab attention for what is a fantastic proposition. It is also in keeping with our previous acclaimed adverts created for Brother UK to reinforce a clear creative identity for the brand. It is visually arresting while clearly communicating the key message of incredible value.”
Phil Jones, sales and marketing director for Brother UK, said, “Early response in terms of interest in and orders for the MFC-6490CW printer has been phenomenal and we’re confident that our new press campaign will capitalise on the product’s clear benefits over similar printers on the market.”