Wyndham-Leigh unveils DVLA personalised registrations ad
Watch Wyndham-Leigh's new ad promoting the DVLA's personalised number plate registrations here.
The 30 second TV ad, 'Transformation', launched this week and runs for one month across terrestrial and satellite channels.
It coincides with the launch of a new website supporting online purchasing, designed and managed by Wyndham-Leigh's digital arm, WL Digital.
Justin Fisher, managing partner at Warwickshire-based Wyndham-Leigh, said: “Our research shows that people like to engage with the product in their own way and associate it positively with their lifestyles. 'Transformation' is designed to help this process.”
Fisher added that the campaign was also required to appeal to women without alienating men.
“Female motorists are underrepresented in DVLA’s customer profile when compared to women as a percentage of drivers and, while there may be several underlying reasons for this, we are seeking to improve this ratio,” he explained.