28 October 2008 - 1:55pm | posted by | 0 comments

Planet Rock tasks Blacksheep to devise new brand and website

Planet Rock tasks Blacksheep to devise new brand and websitePlanet Rock tasks Blacksheep to devise new brand and website

Digital radio station Planet Rock has appointed Chester-based agency Blacksheep to overhaul its brand identity and create a new website ahead of a re-launch later this autumn.

Previously owned by Gcap Media, Planet Rock was sold earlier this year to entrepreneur and rock music fan Malcolm Bluemel, who was backed by a consortium including rock legends Tony Iommi from Black Sabbath, Ian Anderson of Jethro Tull, guitarist Gary Moore and Scottish artist Fish.

The new owners intend to build the station's brand and grow its base of over 550,000 weekly listeners. They hope a new website will bridge the gap between Planet Rock's listening audience and the station itself.

Trevor White, Planet Rock programme director, said: “The new ownership will be offering a new approach so it’s an appropriate time to update the station’s look and identity.  We aim to take Planet Rock to the next level and utilise additional platforms to serve an even bigger audience. 

“The new website will be a key component in growing both the brand and its listeners; it will be not only a channel through which to listen to Planet Rock, but also a portal from which to access the wider rock music world.”

White added that Blacksheep were appointed after showing a 'good understanding' of the existing Planet Rock positioning and the station's aspirations for updating it. 

Don't miss out... Get your Design news by email

See all specialist newsletters

66 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...