Planet Rock tasks Blacksheep to devise new brand and website
Digital radio station Planet Rock has appointed Chester-based agency Blacksheep to overhaul its brand identity and create a new website ahead of a re-launch later this autumn.
Previously owned by Gcap Media, Planet Rock was sold earlier this year to entrepreneur and rock music fan Malcolm Bluemel, who was backed by a consortium including rock legends Tony Iommi from Black Sabbath, Ian Anderson of Jethro Tull, guitarist Gary Moore and Scottish artist Fish.
The new owners intend to build the station's brand and grow its base of over 550,000 weekly listeners. They hope a new website will bridge the gap between Planet Rock's listening audience and the station itself.
Trevor White, Planet Rock programme director, said: “The new ownership will be offering a new approach so it’s an appropriate time to update the station’s look and identity. We aim to take Planet Rock to the next level and utilise additional platforms to serve an even bigger audience.
“The new website will be a key component in growing both the brand and its listeners; it will be not only a channel through which to listen to Planet Rock, but also a portal from which to access the wider rock music world.”
White added that Blacksheep were appointed after showing a 'good understanding' of the existing Planet Rock positioning and the station's aspirations for updating it.