Brilliant Media to plan £5million GO3 launch campaign
The launch campaign for GO3 featuring David Beckham is to be handled by Leeds based Brilliant Media.
The company which is targeting young children aged 6-11 launched this month with an event at Wembley featuring the former England football captain.
With a budget of £5million, the media launch is scheduled to take place in the first quarter of 2009 using a multi-media approach.
GO3’s products include Omega-3 supplements and children’s vitamins as well as a range of frozen foods, including fish fingers, pasta pots, and wholemeal wraps. The objective of the range is to help young families lead a healthier lifestyle, at affordable prices.
James Whitehead, director of Brilliant Media, stated, ‘This is a fantastic opportunity for Brilliant to work with GO3 on what is an exciting launch, and builds on our experience of the FMCG marketplace.’