UNITE Group goes for Consolidated
Following a five way pitch, Student accommodation company UNITE Group has appointed Consolidated PR to handle its consumer PR account.
The new, UK-wide consumer PR brief will focus on generating wider brand awareness among students. UNITE provides accommodation to students in Aberdeen, Dundee, Edinburgh and Glasgow across a range of properties.
Carolynne Coole, associated director of Consolidated PR, said: “UNITE is already a hugely successful business. Our job is to work with the in-house marketing team to help make it a hugely successful brand, while maintaining its industry reputation.
“We’ve got a lot to go on. UNITE is forward thinking and the leader in its field. We were really inspired throughout the pitching process and are now looking forward to getting our ideas off the ground.”