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Scottish Provident

Lewis launches banner campaign for Scottish Provident

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By The Drum Team, Editorial

October 27, 2008 | 2 min read

Protection provider, Scottish Provident, has launched an online campaign to strengthen its brand’s identity and promote its future intents to the wider financial market.

The campaign draws on the overall consensus that, in the current environment, change is inevitable but also aims to reassure that Scottish Provident will continue to provide quality protection cover.

Edinburgh-based Lewis Creative Consultants has designed a series of media-rich, Flash animated banners to support the campaign, which use the idea of the changing cycle of seasons to illustrate the main message.

The banners will feature extensively across specialist financial websites such as FT Adviser and Money Marketing.

Promotion also includes a homepage takeover on IFA Online.

Buckinghamshire-based agency FST created the offline elements to Scottish Provident’s campaign while Feather Brooksbank’s Glasgow office devised the media strategy.

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