New look signage for Hospice shops
The Prince & Princess of Wales’ Hospice has unveiled a new look for its 12 shops across Glasgow, created by marketing communications agency Frame.
The new design, which features the hospice’s well-known ‘rainbow smile’ logo, is being installed as part of a drive to update the look of the shops, making them more attractive to customers and volunteers.
This is the first time the shops have been revamped in the hospice’s 25-year history and the new shop fronts recognise the £250,000 they raise each year to help the hospice continue its good work.
The hospice has to raise £3.5 million every year in order to continue providing the free care that helps people to live longer, more fulfilling lives.
Each shop relies on the goodwill of volunteers and while many have a network of dedicated helpers, the hospice is urging anyone who has free time each week to call into their local branch and register their name.
Bobby Grant, managing director of Hospice Enterprises at The Prince & Princess of Wales Hospice, said: “Our shops generate a fantastic income stream for the hospice that we use to provide support and care to the people of Glasgow at a very difficult time in their lives.
“We have never felt able to invest in our shop fronts before but now they are such an important part of our fund-raising strategy. We are delighted, with support from Frame and Hi-Tech Signmakers, to unveil a modern, new look and we hope that shoppers and volunteers will like what they see.”