In an attempt to increase market share in the LCD TV market, Toshiba has launched a new Home Entertainment website through Bristol-based Mason Zimbler.
Bristol-based Mason Zimbler has created the new site for Toshiba having completed an overhaul and redesign of the site, with the aim of making it more accessible and easier to navigate.
The second stage of the site will be to launch an online store to allow users to buy products direct from the site.
The site showcases Toshiba's Regza LCD TVs, while also acting as a springboard for the new DVD upscaling technology XDE (extended digital enhancement).
“The new design needed to bring to life the technology, engage the audience and be built for flexibility”, said Chris Scott, ebusiness marketing manager at Toshiba.
Mason Zimbler is an integrated digital marketing agency with offices in Bristol, Reading and London, working with Microsoft, Toshiba, Cisco, Seagate, AMD, SAS, Computacenter, EMC and FreeMove.