Fudge made 'brand guardian' of SurgiCare
Following the introduction of a new brand identity, Cosmetic care and treatment group SurgiCare has retained Fudge to be its ‘brand guardian’ following a four way pitch.
The client has work with Fudge for the last two years and has seen its involvement increase to the point of being made ‘brand guardian’ which will now see it cover both the client’s ABT and BTL activities.
This will begin immediately with the overhaul of the brand and will see the agency work closely with the in-house marketing team in the delivery of the new look and feel to all offline and online channels.
The launch of the new identity, which is expected to be rolled out early in the New Year, will begin with a complete front-end redesign of SurgiCare's website. The move is likely to see the company’s marketing spend investment triple over the next three years.
David Eccles, managing director of Fudge, said: "SurgiCare is now one of the foremost providers of cosmetic surgery and treatment; the new identity will undoubtedly strengthen its position further."
Mark Bury, CEO of SurgiCare, commented: "We have worked with Fudge closely over the past couple of years, and feel very confident that they are the only choice to take the brand forward."