RAR compile Intimas design list and completes London research
The Drum understands that lingerie firm the Intimas group has narrowed down a list of agencies for a design project.
It is believed that the company is now talking to Big Communications and The Dairy with the view for one to handle a design project.
Agency intermediary the Recommended Agency Register (RAR) is believed to have been involved with drawing up the initial list of agencies.
Meanwhile, the RAR has completed its research in London with over 100 new recommended agencies added across all the core disciplines.
According to the company, Digital, PR and below the line categories are all 'very strong'.
As a result the RAR now holds detailed independent information and reviews on agencies across the UK so clients need trawl the market no more.
A new online interface for the research is under development, which it is hoped will be rolled out for the Scottish research that's kicking off in November. The new system will aim to make it easier for clients and agencies to participate online and ultimately enable the RAR to give clients the details they need.