Ocean Terminal keeps it in the Family
Edinburgh based shopping centre Ocean Terminal has appointed Family to help develop its advertising and marketing activities.
The agency, which won the account in a competitive pitch will first be tasked with creating a Christmas campaign to support all the retailers and leisure brands at Ocean Terminal.
It is understood that The Leith Agency, which previously held the account, declined to repitch.
Opened in 2001, Ocean Terminal is situated on Edinburgh’s waterfront at Leith. It has become one of Edinburgh’s leading shopping centres with a mixture of everyday essentials plus spa and beauty care, bars, restaurants, and a multi-screen cinema.
Featuring over 70 shops and free covered parking, the centre is also the home of one of Scotland’s favourite tourist attractions, the Royal Yacht Britannia.
Ian Wright of family said: “Ocean Terminal is a unique shopping destination and our role will be to convey what makes Ocean Terminal so special. This is a great win for the Agency and will allow us to demonstrate our shopping centre and retail skills”.
Michelle MacLeod, deputy centre manager of Ocean Terminal, explained: “We felt it was vital that we revitalise our advertising and marketing activities for Christmas, especially given the challenges that lie ahead in the retail sector and I’m looking forward to working with family on this. Ocean Terminal is far more than a shopping centre – we need to reflect the fact that along with our solid retail offering, we are also an innovative destination offering events and attractions for customers of all ages.”