Debenhams appoints Biss Lancaster to handle shopping centre openings
Department store Debenhams has appointed Biss Lancaster to promote the opening of its new stores across the UK.
The Manchester based team lead by board director, Melissa Hinds will run campaigns for new stores opening in Wrexham, Great Yarmouth, Livingston and White City, London, with more openings planned for next year.
The agency has also been appointed to handle another shopping centre’s PR, Wandsworth based Southside Shopping Centre as it extends its portfolio of clients in that sector.
Biss Lancaster’s managing director, Brian Beech has also worked with Manchester Arndale for the last decade, which he says is: “Not bad for a bloke who loves PR but hates going shopping!”