Lawton briefed to raise profile of Discovery Yachts
Lawton has won the brief to develop a creative communications strategy to raise awareness of the Discovery Yachts brand, following a competitive four-way pitch.
The agency's first tasks include creating a new brochure to appear at the Southampton Boat Show and developing a fresh website for the luxury yacht brand. Lawton will also handle Dicovery Yachts' advertising.
Mark Waterhouse, sales director at Discovery Yachts, said: “We look forward to establishing a strong relationship with Lawton to raise our profile as one of the leading manufacturers of luxury, blue water sailing yachts.”
Lawton managing director, Mark Scott, added: “We’re looking forward to implementing a fresh and creative campaign for them that cuts through this premium marketplace.”