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Playboy W00tmedia

Playboy's online advertising delivered by W00t!media for online site

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By The Drum Team, Editorial

October 9, 2008 | 2 min read

Playboy has tasked W00t!media with delivering its brand advertising to its ad funded online portal playboy.co.uk which is set to be relaunched in December,

The site, an extension of the Internationally recognised brand, will look to include quality editorial content covering a wide range of issues relating to men in ‘a lively, interactive format that will entertain and inform.’

It will also offer users 10 channels – including Entertainment, Life and Style, The Girls and The Mansion – to reflect ‘the smart, sophisticated Playboy’ point of view.

The site will be launched in December while a viral pre-registration campaign can be found at www.thinkingissexy.com

Richard Gale, UK marketing and sales director for Playboy explained; “Playboy’s iconic brand makes our portal a well-targeted choice for advertisers whose products appeal to men who are interested in living the good life.”

Gale continued: “We are keen to work alongside w00t!media, as they understand the importance of bespoke advertising on a premium site.”

Austen Kay, director of w00t!media, commented: “We are strongly focused on offering creative solutions for advertisers, and we know that Playboy.co.uk will prove to be a tremendous partner in creating innovative brand partnerships. “

Playboy W00tmedia

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