The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

October 9, 2008 | 2 min read

Greenfield Media has been selected to develope a full marketing strategy, including television advertising and branding, to launch Skills 4 Kids in addition to winning

Skills 4 Kids is a new digital education tool that aims to put children and teenagers in charge of their own learning. The 60” TV advert, created and produced by greenfield media, will air on major children’s channels such as Nickelodeon, Nickelodeon Junior and Trouble in October. The advert emphasises the benefits of Skills 4 Kids’ secure, computer based home tutoring system, which is aligned to the government’s national curriculum.

Cardiff-based Greenfield Media has also won the pitch to design the company’s branding, website and sales brochure.

The appointment follows greenfield media’s highly successful campaign for The Skills Centre - a company delivering training solutions to career changers and professionals alike. greenfield media developed a nationwide TV ad campaign, to appear on Setanta Sports, Setanta Golf, UK Dave, Virgin, Bravo, and Men and Motors among others. The DRTV ad, which launched in September, has already driven a significant increase in the number of enquiries. A new website and brochure, also designed by greenfield media, was launched to coincide with the ad campaign.

Wyn Innes, MD of greenfield media said: “It has been great to see The Skills Centre campaign working so well. We’ve worked closely with the client to develop their brand and integrated marketing strategy, and the response to date is proof that it is delivering results.”

MediaCom North will handle media planning and buying for both campaigns.

Media Cardiff

More from Media

View all