Euronics hands Lawton £2m Christmas brief
Electricals buying group Euronics has appointed Southampton-based agency Lawton to deliver its £2m Christmas television campaign following a competitive three-way pitch.
Lawton's task is to drive awareness of the brand's core values while making Christmas shoppers aware of the offers available throughout the festive and new year period. The agency will also handle the media planning and buying for the campaign.
Kathryn Portwood, head of marketing at Euronics, said: “Lawton demonstrated a superior understanding of our business and is completely in-tune with where we want to take our brand.”
Lawton managing director, Mark Scott, added: “Working with Euronics is an extremely exciting opportunity and we’re delighted that our creative concepts and robust planning are in-tune with how Euronics see their brand developing. We’re looking forward to implementing an impactful campaign that cuts through the aggressive Christmas sales period.”
The ads are due to launch next month and are set to run through until the beginning of January 2009.
With 25 Member countries across Europe and 8,900 specialist stores and branches, Euronics stores are made up of independent electrical retailers, each with their own speciality in the field of electrical goods.