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An Agencycalleden Blue Crocodile

Stanton joins with Blakey to launch Blue Crocodile

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By The Drum Team, Editorial

October 3, 2008 | 2 min read

Tony Stanton, founder and chief executive of Leeds based marketing agency, An Agency Called England has joined forces with cricketer Richard Blakey to launch Blue Crocodile.

The new agency will look to combine managing sports stars and events while also developing commercial opportunities for sporting teams and venues.

Blakey explained: “Blue Crocodile is launching in the right place at the right time. The cricket world for one is undergoing a major transformation with the development of the Indian Premier League and the Stanford Super Series. Blue Crocodile already represents 12 leading cricket players, and with our established contacts in India and Australia as well as the UK, these players will be in a position to benefit from the developing game.

“Blue Crocodile will provide the support, guidance and opportunities which were not available as I was beginning my playing career.”

Stanton, who's position at An Agency Called England will remain the same, added: “Blue Crocodile is involved with a number of high profile events, including several around the 2009 Ashes Series, when the 4th test will be coming to Headingley Carnegie from Friday, August 7 next year. The combination of extensive experience in delivering show-stopping events and our contacts with premier sporting names will ensure that Blue Crocodile can create stand-out occasions.”

He continued: “We will also be working with sporting teams and venues to open up new revenue streams and create partnerships with the ideally-matched sponsors. The combination of sporting connections and commercial know-how will give Blue Crocodile the edge, making it the source of the most original solutions in sports marketing.”

An Agencycalleden Blue Crocodile

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