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Hothouse unveils National Rail Enquiries campaign

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By The Drum Team, Editorial

September 29, 2008 | 2 min read

HotHouse Integrated Marketing has created a new advertising campaign for National Rail Enquiries to promote the train travel portal's online and mobile services.

The agency's Birmingham office has produced the creative for the 'Personal Trainer' campaign which will launch this week with a £300,000 four week burst across national press and online media.

The National Rail Enquiries website launched six years ago but this is the first time the business has undertaken any advertising activity.

Marty Cleveland, director of business development at National Rail Enquiries, said: “With more than 1.2 million journey plans being conducted with us every day online, this campaign endeavours to reach many more train users that want up-to-the-minute advice on journey planning and train service details.”

The campaign is designed to communicate the benefits available to commuters who register online, which include a journey planner feature and personalised journey text alerts.

It will also promote the Train Tracker Text service will allows travellers to access real time information about rail services, including live departure and arrival information for any station, through mobile text messaging.

Julia Wild, managing director of HotHouse Integrated Marketing, said: “The campaign is intended to help train users secure up-to-the-minute information, online and via their phone, that enables them to keep their journeys on-track”.

The ads will appear in the Metro newspaper and online through a range of networks including Yahoo and Facebook. Media planning and buying was handled by mediaedge:cia Manchester.

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