CoolBrands tasks Clusta with new branding
CoolBrands, the annual survey of the UK's coolest brands, has appointed Birmingham-based digital designers Clusta to overhaul the brand identity for its 2008/09 programme.
Clusta will revamp the CoolBrands website, which will be updated to profile 2008/09 member brands, as well as the accompanying flexibound CoolBrands book.
The site will include interactive features – including the ability to nominate next year's CoolBrands – as well as an overview of the selection process, council member profiles and access to an electronic copy of the book.
The agency will also redesign collateral material for the 2009 CoolBrands event and the 32-page CoolBrands supplement set to be distributed with the Guardian on 12 October.
Additionally, Clusta has created a totally bespoke font specifically for the CoolBrands book and website.
Clusta managing director, Russell Townsend, said: “CoolBrands aims to highlight UK brands that have become the coolest and most iconic in their field. It therefore goes without saying that CoolBrands' brand identity, whether digital or in print, needs to compare equally with those it places on the highest pedestal."
Ben Hudson, chief executive of Superbrands, said: “We're in constant contact with the coolest brands in the business and it's vital that our day to day identity reflects our reputation. Clusta's portfolio of work showed them to be a great choice of agency for the job."