Wiseman Idents for Highlander Challenge created by Merle
For the recent coverage of The Highlander Challenge World Series, sponsored by Robert Wiseman Dairies, Merle created a series of animated idents.
The coverage of the even on Channel 4 was spread over three once hour programmes – where the idents featured on the semi final programme coverage and the final promoting the dairies’ signature brand ‘Black and White’.
Merle was briefed with using a ‘down to earth sense of humour’ while also celebrating the link between healthy, fresh milk and sporting excellence.
The animation was developed by a freelance team and the audio was by Red Facilities in London. The final mix was completed at Arc Facilities.