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Tsuko Stobocastle

Stobo Castle rolls out ad campagn by Tsuko

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By The Drum Team, Editorial

September 10, 2008 | 2 min read

Scottish spa destination, Stobo Castle has launched a ‘body beautiful’ campaign created by Edinburgh agency, Tsuko.

The campaign includes TV, press and outdoor advertising as well as online marketing.

Under the banner, ‘Relax in the most beautiful surroundings’, a woman’s naked curves are revealed against the verdant backdrop of Stobo's country retreat.

Brand agency, Tsuko won a competitive pitch for a campaign to help drive voucher sales, but has since developed the brand to better position the spa in the luxury market.

The recently launched TV campaign runs on STV throughout September, with the press campaign starting in October.

Susanna Freedman, managing director of Tsuko, explained; “This campaign has truly allowed us to flex our creative muscles, utilise our experience of the luxury brand market and give us the opportunity to contribute a strong strategic impact. We have relished the opportunity to take the brand into ads, and we look forward to the opportunity to expand it across other media.”

Tsuko Stobocastle

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