Computeach retains MediaVest
Computeach has retained Manchester's MediaVest following a three-way pitch against Brilliant Media (Leeds) and McCann Erickson Central.
The IT training company has also centralised its complete £3m annual spend into the agency. The renewal sees the partnership enter its fourth year.
“We’re delighted we will continue to work with Computeach,” said James Reddington, director of strategy and management at MediaVest. “The review gave us the opportunity to demonstrate how deeply we understand the client’s industry and how we can continue to assist in the constant delivery of the client’s business objectives.”
Karl Parkinson, chairman of Dudley-based Computeach, said: “We have enjoyed over 40 years of experience in the IT Training Industry and are confident MediaVest will continue, as they have over the last four years, to provide media solutions which allow us to exhibit our offer to a wide range of customers at the most efficient cost.”