Mere PR strikes HealthSure deal with Man City
Cheshire-based Mere PR has facilitated a six-figure health partnership deal for HealthSure with Manchester City Football Club.
The two-year partnership, which will see HealthSure become the official health partner to Man City, aims to offer the club's fans and corporate clients savings on health and well-being treatments.
Working with the sponsorship team at City to develop the financial logistics, Mere PR will also implement the promotional plan through a series of stadium and community events to maximise interest and awareness in the health-plan.
Mere PR and Man City have worked together in the past, as part of the City in the Community programme in 2007. The initiative saw HealthSure donate over £25,000 to fund a minibus to transport over 20,000 disadvantaged individuals across the North West.
Victoria Moore, director of Mere PR, said: “Our existing relationship with Manchester City Football Club was key in developing this fantastic six-figure partnership deal for our long-standing client, HealthSure.”