Frame to deliver Christmas campaigns for Overgate and The Meadows
Property group Lend Lease Retail has brought in Frame to deliver campaigns over two of its centres over the Christmas period.
Lend Lease Retail operates a number of prime shopping centres throughout the UK including Bluewater, Overgate in Dundee and The Meadows in Essex.
Originally hired to work on the Christmas campaign for Overgate, the agency’s remit has already been extended to include another centre in the portfolio.
Frame won the business following a three-way pitch, beating Overgate incumbent Family.
Angela Brennan, Lend Lease marketing manager said; “Frame demonstrated a real understanding of the retail landscape, and their passion for getting under the skin of our business was evident from the start. Retail advertising needs to deliver on a number of levels and the combination of Frame’s strategic and creative thinking resulted in a campaign we’re all very excited about.”
Frame will also work with Overgate on its yearly marketing programme, in addition to the Christmas brief.
Angus Walker, creative director at Frame commented; "Retail is always a challenge, especially in the current climate. That's when creativity can really prove its worth in helping brands stand out and building sales."