Miller Homes marketing chief made redundant
The Drum understands that Phillp Hogg, head of marketing for house builder Miller Homes, has been made redundant as the company looks to save money as the industry sees business slow down.
Hogg oversaw the house builder's communications – including its advertising account held by The Union which has previously been reported to be worth around £1million.
When Hogg spoke to The Drum in a feature about the current house building industry and the troubles it was likely to face, he admitted that Miller was likely to monitor its marketing spend a lot closer than usual.
"We cannot afford to waste any money on ineffective advertising or media,” he said at the time. “We are trying to respond to what we believe are the prevailing issues and concerns that are facing our customers. This is an evolving picture, because in our industry mortgage availability and affordability were the prime issues a couple of months ago, however now it is one of fragile consumer confidence.”
As a result of this move it would seem that Miller is looking to tighten more than had been expected in terms of its marketing budget.
A spokesperson for Miller Homes would not confirm or deny the news to The Drum, stating: "The Miller Group never comments on employee matters which remain an internal issue between the employer and its employees."
Hogg is not the first marketing casualty in Scotland's house building industry following the news earlier in the month that Applecross has made its entire marketing team redundant in an effort to cut costs.