GHD's Kiss packaging by TBWA/Manchester to roll out in September
A new packaging for ghd’s fuschia gloss, Kiss is set to be released in salons around the world which will also support cancer research.
The packaging, created by TBWA/Manchester will be supported by a campaign, with pink/black two tone creative, which will be used as POS, salon mailings, outdoor, online, salon packs and press which utilise images by photography Tim Brett Day.
The packs will reach shelves in September.
Sarah Lambley, group marketing director for ghd, commented; “This year's limited edition ghd pink styler provides salons with a fresh and exciting offering for their clients. In bright fuschia and with a stylish gloss finish, it is absolutely on trend for this season. The Kiss campaign maintains ghd's credentials as a fashion brand and clearly highlights our continued partnership with Breakthrough Breast Cancer."
Robert Harwood-Matthews, CEO of TBWA\Manchester added: “Another great ghd limited edition that not only looks fantastic but comes equipped with the most cutting edge styling technology. The work allows salons, internationally, to join in and celebrate the cause.”